Breaking Barriers: My Journey as a Deaf Entrepreneur in Calgary
- Cheryll Atienza
- 2 hours ago
- 3 min read
Starting a business is never easy, but building one as a Deaf entrepreneur comes with unique challenges and powerful strengths. My name is Cheryll Atienza, and I am the proud owner of Cherlan Design, a Deaf-owned graphic design business based in Calgary. My journey has been filled with obstacles, learning experiences, and moments of courage — but it has also been a journey of empowerment, love, and purpose.
The Meaning Behind Cherlan Design
The name Cherlan is more than a business name — it is a symbol of family, love, and strength.
“Cherlan” comes from:
Cher — from my name, Cheryll
Lan — inspired by the names of my children
Together, the name represents the strong bond between a mother and her children — the heart and inspiration behind everything I create. Cherlan Design is not just about design; it is about building a better future for my family and showing my children the power of resilience and independence.
Overcoming Barriers as a Deaf Entrepreneur
As a Deaf business owner, communication barriers are often the first challenge people think about. However, modern tools such as text messaging, email, visual design, and social media make communication clear and effective. Many hearing clients even prefer these methods because they are fast and convenient.
The real barrier is not communication — it is misunderstanding. Deaf professionals are often underestimated, but we are capable, creative, and resilient. My work speaks through quality, dedication, and satisfied clients.
Building Cherlan Design with Purpose
Cherlan Design was created from my passion for creativity and my desire to help small businesses grow. I specialize in logos, custom gifts, marketing materials, and event designs. Each project is more than a design — it is a collaboration that brings someone’s vision to life.
As a Deaf designer, I rely on visual storytelling, attention to detail, and emotional connection. These strengths allow me to create designs that are meaningful, memorable, and impactful.
Breaking Stereotypes
There is a common misconception that Deaf individuals are limited in what they can achieve. My journey proves otherwise. Deaf people can run businesses, lead teams, travel the world, and contribute to their communities in powerful ways.
By sharing my story, I hope to break stereotypes and inspire others — both Deaf and hearing — to believe in their abilities and support inclusive businesses.
The Importance of Supporting Deaf-Owned Businesses
Supporting Deaf-owned businesses does more than help one person — it strengthens the entire community. It promotes inclusivity, diversity, and equal opportunities.
When you support Cherlan Design, you are not only receiving quality design services — you are supporting a Deaf woman entrepreneur, a mother, and a community advocate working toward a better future.
Looking Toward the Future
My journey is still growing. Every new client, every design, and every opportunity brings me closer to my goals of financial independence, stability for my children, and continued advocacy for the Deaf community.
Success is not measured only by income, but by resilience, growth, and the positive impact we make.
Conclusion
Being a Deaf entrepreneur is not a limitation — it is a strength. Cherlan Design was built on love, family, and determination. My journey shows that with courage and support, barriers can be transformed into stepping stones
.
If you are looking for custom designs or want to support a Deaf-owned business, Cherlan Design is here to help 💛
📞 587-577-4055
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